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The Marvel Cinematic Universe is a media franchise and shared universe, centered on a series of superhero films produced by Marvel Studios. The films are based on characters appearing in American comic books published by Marvel Comics.
The franchise also includes television series, short films, digital series and literature. The shared universe, like the original Marvel Universe in the comics, was established through crossover of common plot elements, settings, cast, and characters.
The franchise has been commercially successful and has generally received positive reviews. It has inspired other film and television studios to attempt to create similar shared universes with adaptations of comic book characters.
The Marvel Cinematic Universe has also inspired several themed attractions, an art exhibit, two television specials, guides for each film, multiple tie-in video games, and related commercials. You can check out the collection of Marvel to compare the available designs.
